Lawson's Bread

Lawsons Homestead Seed Grain
Lawsons Original White
Lawsons Settlers Grain
Lawsons Stone Mill Wholemeal
Lawsons Stone Mill Wholemeal

Expertise in developing breakthrough food marketing strategies

Goodman Fielder's Launch of Lawson's Bread

  • The task was to launch a premium priced bread brand through supermarkets that could counter the inroads made into the category by the local and branded bread shops with more authentic traditional styles of bread.
  • Our role included trend identification, development of positioning territories, market testing, creative development (packaging, advertising, merchandising) and go to market strategies.
  • The success exceeded the companies highest expectations achieving sales 2 1/2 times ahead of what was regarded as an optimistic target. High demand saw the brand rapidly role out to other states and retail channels.
  • Most successful brand launch in Goodman Fielder history.

Lunch on Lawson's

Lunch on Lawson's