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Specialists in brand strategy
and purpose-led transformation.

Winners of six Transform Awards 2021.

Go-to guides for a more purposeful world.

Strategy and branding is our approach. Research, aspiration, and storytelling are our tools. Engagement and results are our focus. But delivering real value – emotional, experiential, and economic – is always our goal.

Brand Council is an independent strategic consultancy with over sixteen years’ experience of guiding visionary leaders and helping them transform and grow their businesses through staff engagement, powerful brand strategy, corporate purpose, and Putting Purpose into Practice (PPiP)®. We do this in a way that is highly engaging, low stress, and results focused.

Our experience spans a diverse range of assignments across sectors and markets for some of the world’s premier brands.

Supporting your organisation through purpose-led strategy that transforms from the inside out.

What our clients are saying…

“Brand Council has continued to work with us in an ongoing capacity to define the purpose strategy for our individual businesses, including Selleys, B&D, Lincoln Sentry and Yates. They are a trusted advisor and provide sound counsel.”

Pat Houlihan

Chairman and CEO DuluxGroup, Chairman MCRI

“The work Brand Council have done to engage staff across the agency, distil and define a clear and motivating brand purpose, and then help to communicate and inculcate that purpose internally has been invaluable.”

Commissioner Paul Baxter

Fire and Rescue NSW

“Brand Council have helped us clarify our brand architecture, reinvent Hard Yakka and KingGee, and provided strategic guidance on two additional brands. This has resulted in significant tangible results for our business. We enjoy working with Trudi and Peta and value their opinion and expertise.”

Doug Swan

Group General Manager, Workwear Group

Latest News & Views

Don’t just talk purpose — Put Purpose into Practice (PPiP)®

Putting Purpose into Practice (PPiP)® Logo

It’s no secret that purpose-led companies evolve faster and outperform competitors. Future focused leaders know the value of being purpose driven – Fortune, Forbes, McKinsey and Harvard Business Review have all validated this approach. But purpose only achieves significant results if your brand is truly living and breathing it.

Our proprietary approach – Putting Purpose into Practice (PPiP)® – guides leaders and their teams in actioning the development and implementation of their corporate purpose.