Brand strategy specialists for true purpose-led transformation.

Our vision is to become the go-to guides for a more purposeful world.

Putting purpose into practice

Brand Council is an independent strategic consultancy with a depth of experience in brand strategy and purpose-led transformation. We focus on delivering real value – emotional, experiential and economic.

For over fifteen years we’ve been guiding leaders through the development and implementation of strategy that achieves desired outcomes. We do this in a way that is highly engaging, low stress and results focused.

Our vision is to become the go-to guides for a more purposeful world.

Our purpose is to transform organisations by putting purpose into practice (PPiP).

Our work

Much of our work comes from recommendations and we are very proud to have worked with many of our clients on multiple occasions. These include some of Australia’s and the world’s premier brands — Dulux Group, Goodman Group, Workwear Group, Aruma, MCRI and Fire and Rescue NSW.

Our expertise

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About us

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Our clients

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What our clients are saying

Brand Council has continued to work with us in an ongoing capacity to define the purpose strategy for our individual businesses, including Selleys, B&D, Lincoln Sentry and Yates. They are a trusted advisor and provide sound counsel.”

Pat Houlihan

Chairman and CEO DuluxGroup, Chairman MCRI

“The work Brand Council have done to engage staff across the agency, distil and define a clear and motivating brand purpose, and then help to communicate and inculcate that purpose internally has been invaluable.”

Commissioner Paul Baxter

Fire and Rescue NSW

Brand Council have helped us clarify our brand architecture, reinvent Hard Yakka and KingGee, and provided strategic guidance on two additional brands. This has resulted in significant tangible results for our business. We enjoy working with Trudi and Peta and value their opinion and expertise.

Doug Swan

Group General Manager,
Workwear Group

Learn more about how we can help transform your organisation

Learn more about how we can help transform your organisation