About us

Our clients say we’re transformational.

Brand and purpose-led transformations are most effective when developed from the inside out. This is why we apply a unique, highly engaging and multi-disciplinary approach to understanding core business, culture, stakeholders, brand issues, market and customer opportunities. 

It is a combination of our proven approach and tangible results that make us long-term business partners of our clients.

Developing powerful strategy and putting purpose into practice is our passion. We do this by creating alignment throughout the organisation, from what the organisation does, to what it says, how it behaves and ultimately what it stands for.  

Leadership team

Dealing directly with the owners, our consulting model delivers experience, honesty and flexibility, ensuring demonstrable results and return on your investment.

We tailor our approach to the project at hand, always placing the very best people on each project. Our team and partners are highly experienced specialists in their chosen field – researchers, strategy, creative teams, and implementation specialists.

Brand Council is led and owned by Trudi Cassin and Peta Quirk.


Trudi Cassin

Trudi Cassin

Managing Partner & Owner

Trudi enjoys working with clients where significant transformation is a strategic and genuine priority, often due to new leadership, mergers or market dynamics.

Joining Brand Council as a Partner in 2011 and taking over the business in early 2020 Trudi has over 25 years’ experience working in senior management roles for global agencies and brand strategy firms. Previous roles include Managing Director at Cato Purnell Partners, 8 years with M&C Saatchi where her favourite project was the global launch of 100% Pure New Zealand.

In addition to her commercial work, Trudi cherishes the time she devotes to working on Redkite and other not for profit organisations.

Peta Quirk

Peta Quirk

Strategy Partner & Owner

Peta enjoys helping organisations become more connected, culturally and to their customers through sound brand strategy, working with clients to unlock strategies that will make their business more meaningful and ultimately more successful. She loves working with clients who are ready to step into change.

Before becoming Strategy Partner of Brand Council, Peta worked in large and small agencies in both strategy and research roles. She has helped global and local brands on large scale brand positioning projects, including communications and advertising strategy, brand health trackers, consumer research and internal engagement programs across a range of brands and markets.

Peta is a graduate of the University of Sydney, having completed a Bachelor of Advanced Science and Commerce (Honours) majoring in Economics, Marketing and Biology.

Learn more about how we can help transform your organisation

Learn more about how we can help transform your organisation