A powerful brand for an extraordinary organisation:
MCRI specialise in discoveries that transform child health.
Located inside The Royal Children’s Hospital, Melbourne, MCRI have a team of 2000+ medical and research staff, who, over the last thirty years, have solved some of the biggest issues surrounding child health worldwide; across a diverse set of specialities.
Many of their researchers are also clinicians, which means they can use research to solve problems they see in their daily work with children and families. It also means when a discovery is made in the MCRI labs, it can be communicated easily and transformed into a practical treatment for children more quickly.
Brand Council worked with the leadership team to conduct diagnostic, workshops and engagement practices within the organisation and to develop the purpose led brand approach and brand briefing. We collaborated with our design partner (Yonder) on development of the brand identity and internal communication materials.
Project outcomes included:
- development of a clear purpose, philosophy, values and promise for the whole organisation
- alignment inside MCRI
- positioning MCRI within the not-for-profit sector.
- tools to help MCRI be known, respected, and the first point of call for child health research.