Teachers Health

How does a well-established health fund evolve into a purpose-led brand with a heart?

Expertise Areas

Corporate Purpose & Purpose Led Transformation
Corporate Brand Strategy
Brand Idea, Identity & Naming

Project Partners

Creative: ET Collective

Created by teachers for teachers almost 70 years ago, Teachers Health looks after more than 360,000 teachers, education staff, and their families around Australia. With brand-pull being arguably the key to a funds’ competitive advantage, Teachers Health needed to put a bit more heart back into their organisation.

We’re for teachers

Teachers Health is a health fund that supports the health and wellbeing of those in the education sector. The CEO and board were looking to make a major transformation within the organisation and set the group up for a strong future.

Putting members at the heart

To achieve the desired strategic, positioning, and culture change, we focused on developing a powerful yet relatable brand that would put members at the heart of everything they do.

The project included research and market trends analysis, in-depth consultation with staff community and members, workshops to engage and unite the staff and leadership team, and the development of the strategic plan – purpose, values, positioning, and brand strategy.

Purpose: “Putting members at the heart of everything we do.”

The future looks good

The brand strategy was bought to life through internal and external engagement and communications materials, and a refreshed brand identity and visual language.

Following the successful launch of Teachers Health, Brand Council conducted a similar process to develop the strategy for Nurses and Midwives Health. Our design partner did an exceptional job of bringing both brands to life in a way that feels unique, yet clearly related.

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