Case study

Purpose-led transformation with heart

Teachers Health

Teachers Health is a health fund that supports the health and wellbeing of those in the education sector. The CEO and board were looking to make a major transformation within the organisation and Brand Council was charged with development of the purpose, values and strategy to achieve the desired strategic, positioning and culture change.

The project included research and market trends analysis, in-depth consultation with staff community and members. Workshops to engage and unite the staff and leadership team and development of the strategic plan – purpose, values, positioning and brand strategy.

Purpose

“Putting members at the heart of everything we do”

Inculcation included

  • Culture change and alignment behind the values and behaviours
  • Internal communications material, behaviours, on-boarding tools, community engagement and external communications messaging
  • Writing brand books and internal communications materials
  • Selecting and briefing our design partner et on the development of the new brand identity, design look and feel, and graphic tool kit

Following the successful launch of Teachers Health, Brand Council conducted a similar process to develop the strategy for Nurses and Midwives Health. Brand Council’s design partner Et did an exceptional job of bringing both brands to life in a way that feels unique, yet clearly related.

Learn more about how we can help transform your organisation

Learn more about how we can help transform your organisation