Purpose-led transformation with heart
Teachers Health is a health fund that supports the health and wellbeing of those in the education sector. The CEO and board were looking to make a major transformation within the organisation and Brand Council was charged with development of the purpose, values and strategy to achieve the desired strategic, positioning and culture change.
The project included research and market trends analysis, in-depth consultation with staff community and members. Workshops to engage and unite the staff and leadership team and development of the strategic plan – purpose, values, positioning and brand strategy.
“Putting members at the heart of everything we do”
- Culture change and alignment behind the values and behaviours
- Internal communications material, behaviours, on-boarding tools, community engagement and external communications messaging
- Writing brand books and internal communications materials
- Selecting and briefing our design partner et on the development of the new brand identity, design look and feel, and graphic tool kit