by Brand Council | Nov 3, 2021 | News & Views
Some would have you believe that you cannot have your cake and eat it too. This is not the case with profit and purpose. Corporate purpose and profit tend to go hand in hand. A truly purpose-led organisation is more likely to grow into new markets, engage with... 
by Brand Council | Oct 6, 2021 | News & Views
Purpose drives culture and provides a clear framework for decision-making: something that is more important for C-suite and Boards than ever before. No longer can an organisation rely on growing profits and revenue as its sole key performance indicator (KPI) for... 
by Trudi Cassin | May 6, 2022 | News & Views
Let’s start with a few unsettling facts that today’s business leaders are dealing with – and then look at a solution. In January, a NAB survey revealed around four in 10 Australian businesses are suffering “very significant” impacts from labour shortages, and there is... 
by Brand Council | Aug 16, 2022 | News & Views
In the first instalment of our EVP insights series, we outlined why it’s so important to have an EVP, particularly in the current market. Part two offers key insights into how to create a compelling and authentic EVP to drive business success. When you understand how... 
by Brand Council | Nov 9, 2021 | News & Views
When it comes to building strong stakeholder relationships, it’s critical to understand your stakeholders’ genuine needs, not just their current perceptions of your organisation. All too often, businesses invest in a simple survey to find out what stakeholders think... 
by Trudi Cassin | Sep 22, 2022 | News & Views
Being a purpose-driven brand and practising what you preach all comes down to keeping purpose simple and authentic. It involves making sure that purpose is implemented from the top down, that it is celebrated and rewarded, measured effectively, and is shared with...