Expertise
Corporate Purpose & B2B Purpose Led Transformation
Corporate purpose is what the organisation stands for, the benefit the organisation brings on a daily basis.
Both corporate and brand purpose can be the driving force of the organisation and provide clarity, focus, and momentum. Implementing and holding company purpose within your business’ structure encourages employee engagement, sustainable growth and customer loyalty. As a brand purpose agency, Brand Council has extensive experience in advising our clients on determining the higher purpose of their company. Our expertise includes:
- Developing a powerful and engaging corporate, brand or B2B purpose.
- Undertaking corporate purpose development workshops to ensure engagement, alignment, and ownership of the purpose and strategy throughout the organisation.
- Building and initiating an aligned values, behaviour, and culture strategy.
- Preparing a clear plan to achieve the purpose driven behaviour and desired transformation.
- Constructing Environmental, Social, and Governance (ESG) criteria, and corporate purpose goal setting and measurement.
- Shaping the Putting Purpose into Practice (PPiP)® strategy.
- Facilitating long-term transformation, merger, or alignment management by ensuring employees and executive teams continue holding company purpose within their work values.
- Measuring criteria and purpose tracking to ensure the strategy is delivering desired results.
- Creating board and executive team purpose and values.
Transforming Corporate Purpose Case Studies
Let’s talk about you!
Our brand purpose agency specialises in building proactive, purposeful corporate strategies tailored to your organisation’s unique needs. Brand Council’s corporate purpose strategies assist in the management of long-term company transformation by encouraging engagement and alignment at all levels. For more information about how our experienced team could help transform your organisation’s corporate purpose, get in touch today.