Expertise
Brand Research & Diagnostics
Stakeholder analysis research is an extraordinarily powerful tool, particularly when undertaken early in a transformation project or as a regular review process. By breaking down barriers between organisations and their stakeholders, brand diagnostic and research tools help to accelerate projects and ensure sustainable branding objectives.
To effectively engage with stakeholders, organisations require a strong strategy that involves the identification, analysis and planning of actions that will influence stakeholders. Prior to the creation of a strategy, an organisation must undertake comprehensive brand research and diagnostics to provide them with accurate consumer insights that disclose their stakeholders’ needs and expectations. The high-stakes nature of this brand research and diagnostics process means organisations often seek expert advice for guidance.
As a leading strategic consultancy, Brand Council helps Australian businesses of all sizes to design a proactive approach to stakeholder analysis research. Our expertise includes:
- Engaging with stakeholders to clearly understand the brand and organisation, the brand assets, aspirations, opportunities, and risks.
- Diving deeply into internal diagnostics, with executive teams and staff.
- Analysing gaps by comparing actual performance with potential and/or desired performance. Identifying key opportunities, actions, and change indicators.
- Gathering and collating internal, customer, and consumer insights to build accurate brand positioning research.
- Undertaking sensitive stakeholder research including senior public figures, government, investors, and boards.
- Leading customer and consumer research, including qualitative and quantitative studies and diagnostics.
- Undertaking M&A diagnostic studies (pre, post, and during mergers).
- Examining and evaluating market trends and dynamics.
- Leading global diagnostic to aid expansion, acquisition, or alignment.
- Registered / credentialed members of The Research Society.