Expertise
Brand Research & Diagnostics
As a leading strategic advisory, Brand Council has a wealth of experience in brand research and diagnostics.
Our brand strategy and research experts can help organisations design an effective approach to brand research, brand diagnostics, stakeholder research, and ongoing stakeholder engagement programs.
Our expertise includes:
- Engaging with stakeholders to clearly understand the brand and organisation, the brand assets, aspirations, opportunities, and risks.
- Internal diagnostics with executive teams and staff.
- Analysing gaps by comparing actual performance with potential and/or desired performance. Identifying key opportunities, actions, and change indicators.
- Gathering and collating internal, customer, and consumer insights to build accurate brand positioning and purpose-led strategy.
- Undertaking sensitive stakeholder research including senior public figures, government officials, investors, and boards.
- Leading customer and consumer research, including qualitative and quantitative studies and diagnostics.
- Assisting with Mergers and Acquisitions strategies and undertaking M&A brand diagnostic studies (pre, post, and during mergers).
- Examining and evaluating market trends and dynamics.
- Leading global diagnostics to aid expansion, acquisition, or alignment.
- Designing and managing brand trackers.
- Registered members of The Research Society.
Stakeholder Diagnostics – An Extraordinarily Powerful Strategic Tool
Conducting research with the help of an experienced agency enables organisations to channel their time and resources into actioning recommendations and building long term successful stakeholder relationships. Brand Council has extensive expertise conducting stakeholder engagement with a broad range of stakeholders from frontline staff, senior executives and board members, through to government officials.
Data-Driven Strategic Insights
Achieve Impactful, Tangible Results with Brand Research & Diagnostics
Utilising research at the right time will help develop an authentic and actionable brand management strategy. In addition, understanding current brand perceptions as part of the strategic development means that businesses can set key benchmarking metrics to help track progress and are better equipped to close the gap between current and desired brand outcomes.