Insights

Our latest news & views.

Can you have Purpose and Profit? Yes. And you should.
Can you have Purpose and Profit? Yes. And you should.

Some would have you believe that you cannot have your cake and eat it too. This is not the case with profit and purpose. A truly purpose-led organisation is more likely to grow into new markets, engage with customers, and achieve support from its stakeholders.

read more
Five Principles for Putting Purpose into Practice For Your Brand
Five Principles for Putting Purpose into Practice For Your Brand

Being purpose-led and practicing what you preach all comes down to keeping purpose simple and authentic. It involves making sure that purpose is implemented from the top down, that it is celebrated and rewarded, measured effectively, and is shared with staff, stakeholders and customers regularly.

read more
Is lockdown helping dismantle certain power structures?
Is lockdown helping dismantle certain power structures?

Despite all the negativity associated with lockdown, it seems there may be some silver linings for those in business. One might just be that COVID is dismantling certain power structures that exist within organisations, empowering employees from all corners of a business more so than ever before.

read more
Getting purpose right will supercharge your merger
Getting purpose right will supercharge your merger

Australia is on track for its biggest year in M&A yet – more than $82.8 billion worth of deals have been announced so far this year, well above the average over the past five, and as reported widely, it looks like we’ll finish 2021 with historic levels of investment.

read more