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Some would have you believe that you cannot have your cake and eat it too. This is not the case with profit and purpose. A truly purpose-led organisation is more likely to grow into new markets, engage with customers, and achieve support from its stakeholders.
Embracing a corporate purpose and committing to being a purpose-led brand is about using...
Purpose drives culture and provides a clear framework for decision-making: something that is more important for C-suite and Boards than ever before.
Let’s start with a few unsettling facts that today’s business leaders are dealing with – and then look at a solution.
A compelling and authentic EVP is crucial to your business success. Read more from our Managing Partner Trudi Cassin
When it comes to building strong stakeholder relationships, it’s critical to understand your stakeholders’ genuine needs, not just their current perceptions of your organisation.
Being purpose-led and practicing what you preach all comes down to keeping purpose simple and authentic. It involves making sure that purpose is implemented from the top down, that it is celebrated and rewarded, measured effectively, and is shared with staff, stakeholders and customers regularly.
It’s well documented that purpose is a highly valuable asset, but frankly it’s worthless if it’s not put into practice. Brand Council’s strategy partner Peta Quirk shares key insights on how you can do this in the article.
Despite all the negativity associated with lockdown, it seems there may be some silver linings for those in business. One might just be that COVID is dismantling certain power structures that exist within organisations, empowering employees from all corners of a business more so than ever before.
Across the nation, Australians are bracing themselves for a return to normality in the post-pandemic world. But for some there is still a major roadblock that could prevent them from enjoying this freedom: vaccine hesitancy.
Australia is on track for its biggest year in M&A yet – more than $82.8 billion worth of deals have been announced so far this year, well above the average over the past five, and as reported widely, it looks like we’ll finish 2021 with historic levels of investment.
As a business leader, do you know how to keep your company’s purpose alive when you may not be able to walk the office floor or easily meet face-to-face with staff?
In 2023, leading with purpose is no longer a choice, but a necessity. Genuine...
Ask any business leader or C-level executive, and they’ll agree that successfully...
For most of us, it won’t take much scrolling through your LinkedIn feed to find an...
Understanding the important role of aligning purpose and vision in mergers and...