Insights
Our latest news & views.

EVP1/2: Great Resignation? Try great retention.
Let’s start with a few unsettling facts that today’s business leaders are dealing with – and then look at a solution.

The power of genuine stakeholder engagement
When it comes to building strong stakeholder relationships, it’s critical to understand your stakeholders’ genuine needs, not just their current perceptions of your organisation.

Can you have Purpose and Profit? Yes. And you should.
Some would have you believe that you cannot have your cake and eat it too. This is not the case with profit and purpose. A truly purpose-led organisation is more likely to grow into new markets, engage with customers, and achieve support from its stakeholders.

Why purpose must be owned by the C-suite and Board
Purpose drives culture and provides a clear framework for decision-making: something that is more important for C-suite and Boards than ever before.

Five Principles for Putting Purpose into Practice
Being purpose-led and practicing what you preach all comes down to keeping purpose simple and authentic. It involves making sure that purpose is implemented from the top down, that it is celebrated and rewarded, measured effectively, and is shared with staff, stakeholders and customers regularly.

Purpose is a waste of money if you don’t put it into practice
It’s well documented that purpose is a highly valuable asset, but frankly it’s worthless if it’s not put into practice. Brand Council’s strategy partner Peta Quirk shares key insights on how you can do this in the article.

Is lockdown helping dismantle certain power structures?
Despite all the negativity associated with lockdown, it seems there may be some silver linings for those in business. One might just be that COVID is dismantling certain power structures that exist within organisations, empowering employees from all corners of a business more so than ever before.

Can clever brand strategy help nudge us out of a pandemic?
Across the nation, Australians are bracing themselves for a return to normality in the post-pandemic world. But for some there is still a major roadblock that could prevent them from enjoying this freedom: vaccine hesitancy.

How to keep purpose alive working remotely
As a business leader, do you know how to keep your company’s purpose alive when you may not be able to walk the office floor or easily meet face-to-face with staff?

Getting purpose right will supercharge your merger
Australia is on track for its biggest year in M&A yet – more than $82.8 billion worth of deals have been announced so far this year, well above the average over the past five, and as reported widely, it looks like we’ll finish 2021 with historic levels of investment.