Brand strategy
case studies

Each of our clients’ needs are unique and we tailor our approach to address the desired outcomes.

Nippon Paint Group Case Study

Global holding company now united behind Purpose and Business Philosophy:

Nippon Paint Group

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Post-merger cultural alignment:

Aruma

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Identity crisis for first responder:

Fire and Rescue NSW

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Bringing robust results back into workwear:

Workwear Group

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Brand purpose driving shareholder return:

DuluxGroup

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Powerfully consistent global brand strategy:

Goodman Group

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NGS Brand Case Study

A stronger future for members and a desirable merger partner:

NGS

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Murdoch Childrens Research Institute

A powerful brand for an extraordinary organisation:

MCRI

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Purpose-led transformation with heart:

Teachers Health

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First State Super

Moving a big brand into the future.
Culture change and merger alignment:

First State Super

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A new school of thought:

Brisbane Boys College

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Australia’s first national campaign for a seafood category:

Love Australian Prawns®

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Camp Quality Brand Case Study

Breathing new life into a sick charity:

Camp Quality

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Johnson & Johnson Medical Brand Case Study

Brand architecture and ambition:

Johnson & Johnson Medical

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What our clients are saying

Brand Council has continued to work with us in an ongoing capacity to define the purpose strategy for our individual businesses, including Selleys, B&D, Lincoln Sentry and Yates. They are a trusted advisor and provide sound counsel.”

Pat Houlihan

Chairman and CEO DuluxGroup, Chairman MCRI

“The work Brand Council have done to engage staff across the agency, distil and define a clear and motivating brand purpose, and then help to communicate and inculcate that purpose internally has been invaluable.”

Commissioner Paul Baxter

Fire and Rescue NSW

Brand Council have helped us clarify our brand architecture, reinvent Hard Yakka and KingGee, and provided strategic guidance on two additional brands. This has resulted in significant tangible results for our business. We enjoy working with Trudi and Peta and value their opinion and expertise.

Doug Swan

Group General Manager,
Workwear Group

Learn more about how we can help transform your organisation

Learn more about how we can help transform your organisation