Our Approach
Don’t just talk purpose — Put Purpose into Practice (PPiP)®.
Purpose-led companies evolve faster and outperform competitors.
Future focused leaders know the value of being purpose driven – Fortune, Forbes, McKinsey, and Harvard Business Review have all validated this approach. But purpose only achieves significant results if you put it into practice.
For the last 16 years we have been guiding leaders and their teams in the development of their purpose strategy using our proprietary approach — Putting Purpose into Practice (PPiP)® — to achieve transformation. We have seen some impressive and tangible results for clients such as DuluxGroup, Goodman Group, Nippon Paint Holdings, Workwear Group, Fire and Rescue NSW, and Aruma.
Purpose only achieves significant results if your brand is truly living and breathing its purpose.
Putting Purpose into Practice (PPiP)® is about using your brand purpose to align what you do across every facet of your organisation – from how you behave to your products and services, business practices, processes and systems, staff and structure, culture and ESG.
Anyone engaging with your organisation, should have a strong sense of who you are, and how you are genuinely living your purpose. They should feel it in every interaction and experience.
Our proprietary Putting Purpose into Practice (PPiP)® tool

We can help you with purpose through:
- Developing a powerful and engaging purpose
- Diagnostic studies — internal, external, stakeholder, community
- Developing aligned values, EVP, behaviours, and culture strategy
- Preparing a clear plan to achieve the purpose driven behaviour
- Constructing ESG and purpose goal setting, measurement, and reporting for C-suite and Board
- Developing the Putting Purpose into Practice (PPiP)® strategy, inculcation plan, roadmap, and measurement system
- Provision of frameworks for official reporting on culture, purpose, and brand strategy
- Long term transformation, merger, or alignment management